Panchachuli UK

PureThread - London Launch - October 2012

SUSTAINABLE STYLE THAT CUTS IT.
THE HOTTEST ETHICAL BRANDS IN THE WORLD SHOWCASED IN LONDON FOR THE FIRST TIME. AN EXCLUSIVE OPPORTUNITY TO RECALIBRATE YOUR WARDROBE (AND YOUR THINKING!).

From 8 - 26 October, 67 Old Street, London EC1V 9HW, British shoppers with a conscience and an eye for fashion get the opportunity to touch, feel and buy into the world’s hottest sustainable style brands. Jocelyn Whipple, leading light of Livia Firth's Green Carpet Challenge joins with Jill Heller, owner of New York'd legendary Pure Thread to host this exclusive event.

Finally British shoppers get a chance to try exquisite ethical brands from Kami Organic to Stewart & Brown, Henrietta Ludgate to Beautiful Soul, brought together for the first time in the UK. These are the brands proving to the world that ethics and chic go together. These brands are helping to redefine ethical fashion across the world.

If these brands are new to you, don’t worry! According to Whipple and Heller UK consumers have been starved of top quality sustainable chic. During our event we'll be selling fashion that is truly beautiful, pieces you can fall in love with, that will stay in your wardrobe for many years. "We think UK consumers deserve access to this fashion" says Whipple.
Broadcaster and writer, Lucy Siegle, Author of To Die For: Is fashion wearing out the world?  says, ‘I can’t wait for this event. This will show that sustainable style has gone up several gears and is now a serious wardrobe competitor. These brands are the perfect antidote to a fashion culture that has become fixated on disposablity and takes a heavy toll on people and planet"
PROGRAMME:
Launch Event:      Tuesday October 16, 6 - 9 pm.       RSVP Contact: jocelynwhipple@yahoo.com
This retail event runs from 8-26 October, daily from 10am - 6pm at 67 Old Street, London EC1V 9HW, Sunday by appointment.
Collections/Brands for sale: An exclusive edit of sustainable style from Autumn Winter 12 collections by Jocelyn Whipple  (Green Carpet Challenge TM) Ada Zanditon ~ Altheane ~ Anna Louca ~ Beautiful Soul ~ Bottletop ~ Charini~ L’herbe Rouge ~ Loomstate 321 ~ Komodo ~ From Somewhere ~ Henrietta Ludgate ~ Izzy Lane ~ Junky Styling ~ Les Racines Du Ciel ~ Minna ~ Organic Leather ~ Panchachuli ~ Popomomo ~ Privatsachen ~ Raffauf Rainwear ~
Sonya Kashmiri ~ Still ~ Kami ~ Stewart+Brown ~ Sweet Blossom ~ Studio Jux ~ Front Row Society ~ Right as Rain.
• Handpicked bespoke items and vintage collection also on sale.
• Stunning ethical accessories.
• Organic skincare by Nourish. (contact for demonstrations and treatment days)
• Personalised styling advice sessions with Jill Heller, Pure Thread, New York, 15 - 20 October by appointment.