Monday, 29 October 2012 - Limited edition Butterfly stoles for Livia Firth!
We are delighted to announce our beautiful hand embroidered Butterfly Stoles for Livia Firth are now available to buy at
Click the link below to view and buy one of these truly different and limited edition stoles here.

Friday, 19 October 2012

Great to see the favourite looks from the Pure Thread launch features our beautiful hand woven traditional shawl in Black and Cream. These will shortly be available on the Panchachuli U.K. Store or from Jill Heller at in New York.

Read all about the launch of Pure Thread London here....and see Jill and Joss's choices for the season ahead.....An inspiring event. Thank you both!

Thursday, 18 October 2012

Pure Thread pop-up Boutique London Launch Party
October 16th 2012
The launch of Pure Thread London was a terrific success and saw lots of wonderful ethical fashion brands curated by Jill Heller from Pure Thread NY, and Jocelyn Whipple. Here are just a couple of our photos of Jill and Leonie from Panchachuli U.K. looking lovely in our traditional shawls and stoles.

Both these shawls and stoles are available from Panchachuli U.K. in London or Jill Heller at

Thursday, 4 October 2012

PureThread - London Launch - October 2012


From 8 - 26 October, 67 Old Street, London EC1V 9HW, British shoppers with a conscience and an eye for fashion get the opportunity to touch, feel and buy into the world’s hottest sustainable style brands. Jocelyn Whipple, leading light of Livia Firth's Green Carpet Challenge joins with Jill Heller, owner of New York'd legendary Pure Thread to host this exclusive event.

Finally British shoppers get a chance to try exquisite ethical brands from Kami Organic to Stewart & Brown, Henrietta Ludgate to Beautiful Soul, brought together for the first time in the UK. These are the brands proving to the world that ethics and chic go together. These brands are helping to redefine ethical fashion across the world.

If these brands are new to you, don’t worry! According to Whipple and Heller UK consumers have been starved of top quality sustainable chic. During our event we'll be selling fashion that is truly beautiful, pieces you can fall in love with, that will stay in your wardrobe for many years. "We think UK consumers deserve access to this fashion" says Whipple.
Broadcaster and writer, Lucy Siegle, Author of To Die For: Is fashion wearing out the world?  says, ‘I can’t wait for this event. This will show that sustainable style has gone up several gears and is now a serious wardrobe competitor. These brands are the perfect antidote to a fashion culture that has become fixated on disposablity and takes a heavy toll on people and planet"
Launch Event:      Tuesday October 16, 6 - 9 pm.       RSVP Contact:
This retail event runs from 8-26 October, daily from 10am - 6pm at 67 Old Street, London EC1V 9HW, Sunday by appointment.
Collections/Brands for sale: An exclusive edit of sustainable style from Autumn Winter 12 collections by Jocelyn Whipple  (Green Carpet Challenge TM) Ada Zanditon ~ Altheane ~ Anna Louca ~ Beautiful Soul ~ Bottletop ~ Charini~ L’herbe Rouge ~ Loomstate 321 ~ Komodo ~ From Somewhere ~ Henrietta Ludgate ~ Izzy Lane ~ Junky Styling ~ Les Racines Du Ciel ~ Minna ~ Organic Leather ~ Panchachuli ~ Popomomo ~ Privatsachen ~ Raffauf Rainwear ~
Sonya Kashmiri ~ Still ~ Kami ~ Stewart+Brown ~ Sweet Blossom ~ Studio Jux ~ Front Row Society ~ Right as Rain.
• Handpicked bespoke items and vintage collection also on sale.
• Stunning ethical accessories.
• Organic skincare by Nourish. (contact for demonstrations and treatment days)
• Personalised styling advice sessions with Jill Heller, Pure Thread, New York, 15 - 20 October by appointment.